studioRUIG is a label of down to earth fashion for headstrong personalities. Klaartje Glashorster, Inge Hendriks and Sophie Soons are the three creative and ambitious brains behind the brand. They were determined to start their own independent label. In merely three years studioRUIG developed from a passionate pioneer to a remarkable and recognized fashion company. studioRUIG loves leather, comfy jerseys, heavy knits and last but not least: the moustache!